Danone Waters

Global Internal Advocacy Campaign

Most people know of Danone for their yoghurt. And the jingle.

That was a problem.

Danone Waters, a subdivision of the brand and home to evian, Volvic, Mizone and more was doing extraordinary things – completely unnoticed by the very people doing them.

Leadership needed a fact-based campaign with one rallying line to own their collective impact. We brought it to life with ‘That’s Danone Waters’.

Results

  • 16K internal impressions (Target: 8K)

  • 52.92% of Danoners reached in office (Target: 30%)

  • €5,845 raised through our game, bringing clean water to 1,000+ families in Indonesia and Mexico

IN-OFFICE PULL UP BANNERS

CHARITY MOBILE GAME

GLOBAL OFFICE ACTIVATIONS

Dry January Internal Comms Campaign

Water has a reputation problem. It's good for you. We should all drink more of it. But, it’s not very cool, is it?

For their internal Dry January campaign, Danone wanted to change that.

Rather than adding to January's reputation as a month of guilt and restriction, we went bolder, grittier, with a line and visuals that subverted expectations.

The client loved it. And their fresh intake of interns did too. Win-win.

DIGITAL SCREENS
IN PARIS OFFICE

TABLE TALKER FOR IN-OFFICE CAFETERIA