Creative Agency Success
CAS, or Creative Agency Success, is a data-driven program that empowers agency owners to reach their aspirations, scale sustainably and live the life they envisioned when they first started their agency.
Results:
Doubled the click-through rate in 3 months
Increased the agency’s opt-in rate to 60%
Dropped the cost per lead down by 70%
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Bringing data to the forefront, CAS sought a way to resonate with creative agency owners.
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CAS's secret weapon for supporting agency owners - a personalised approach combined with data insights - was, unfortunately, a well-kept secret.
I endeavoured to spill it, by repositioning CAS’s agency model as a mix of personal expression and data; a point of connection between analytical minds and creatives.
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Verbal Identity Development:
I developed a tone of voice that balanced empathy and logic; tangible, practical goals with a personal approach to development; all while re-positioning CAS as a helpful 'scale partner.'
Despite the community that CAS has created, I noticed a distinct lack of focus on its clients, which many of its competitors share. As a result, some copy was inspired directly by client testimonials.
Verbal Identity Development:
